Ready to integrate AI into your product, but need guidance on a strategy?
I specialise in helping businesses convert AI's potential into intuitive, human-centred products that deliver clear and measurable results.
Strategic initiatives
Business impact
Strategic outcomes
About me

I'm David Hall, a Product and UX Designer concentrating on user experience, strategy, and how language and psychology combine to shape effective user experiences.
I formerly led design at C&R, where I created enterprise solutions for many prominent global companies, working closely with organisations such as Apple, Samsung, Ikea, Bosch, and Lego.
As a mentor, I have guided emerging designers by sharing my understanding of design principles and best practices. I have also contributed to organising online talks for the UX community. Additionally, I am an active contributor to notable publications such as UX Magazine, LogRocket and UX Collective.
Services
Design consultation to improve your product
Delivering expert design reviews and concrete recommendations to improve your product's design, usability, and overall user experience.
Discovering your user's real needs
Uncovering your user needs and market opportunities through research, to build data-driven product strategies that achieve your business objectives.
Facilitating your team's best ideas
Driving collaborative problem-solving through workshops, allowing your team to dig into research, and create actionable design solutions.
Putting AI to work by strategy
Partnering with you to integrate AI directly into your products. Working hands-on from strategy development through to implementation, shaping AI features that deliver genuine innovation.
Creating your standout brand identity
Revitalising your product's visual identity and communication style, that actively engages users and builds a memorable, compelling experience.
Implementing and delivering intuitive UI
Building and delivering crafted, user-centred interfaces. Transforming concepts into polished, intuitive designs ready for immediate development.
Recent projects
AI-powered compliance for intelligent ESG
I helped build an AI compliance product in 3 months, simplifying global ESG rules for the world's largest companies.
Transforming DOCOsoft through redesign
How a user-centred redesign drove both significant claim efficiency and genuine, widespread user satisfaction.
Reimagining an AI search experience for the EU
The challenge was to create a search for European lawmakers that provided quick, precise results for informed decision-making.
Thoughts
How to influence AI behaviour
Designers must now grasp AI fundamentals, like data processing, to effectively shape its input and output in large-scale design.
Published on LogRocketAvoiding pitfalls of AI: guiding principles
In the fast-evolving AI landscape, how can designers harness AI's power responsibly, avoiding bias, misinformation, and ethical issues?
Published on LogRocketDesign principle: Effective listening through reflective questioning
Listening is a vital UX skill we can all get better at, and a chatbot experiment from the 1960s teaches us how.
Making smarter design decisions with the Cynefin framework
The Cynefin framework is a sense-making tool that helps to identify the nature of a problem, and the best approach to solve UX design problems.
Pilot error, Alphonse Chapanis and the shape of things to come
The story of Alphonse Chapanis, a psychologist whose clever design during WWII saved pilots' lives and shaped human factors.
Published on UX CollectiveGraphic notation: A brief history of visualising music
Discover the fascinating world of graphic notation, an innovative field where music composition meets visual design in unique ways.
Originally published on DOC MagazineContact
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Current status
Available for freelance work and full-time opportunities